Vodafone Türkiye · Agentic AI

542 IVR: agentic AI in production

Vodafone Türkiye’s first customer-facing agentic AI. Designed as architect, then delivered as manager.

Vodafone Türkiye · Architecture → delivery leadership

On this page
100K+ calls / month
Coordinator agent
218K+ calls
Coordinator, first ~2 months
~23%
Tariff recommendations becoming approved sales leads
1,000+ leads
Approved sales leads, not completed purchases

Problem

How much decision freedom should an LLM have in a customer-facing workflow, and where should deterministic business rules take over?

My role

I designed 542 IVR as AI Architect, then delivered it as AI Solutions Manager.

What changed

542 IVR combines a coordinator agent and a tariff agent, with deterministic business rules defining their decision boundaries.

The architecture supports self-hosted and cloud-hosted models. Retrieval-augmented generation (RAG) provides access to relevant information; safety controls, model-assisted evaluation and observability support production operation.

Results

The coordinator handles 100K+ calls per month, with 218K+ calls in the first ~2 months. For the tariff agent, ~23% of recommendations become approved sales leads, with 1,000+ leads. These are approved leads, not completed purchases.

20% model. 80% engineering.

A working principle, not a measured breakdown.

20% Model

Self-hosted and cloud-hosted models

80% Engineering
Orchestration & retrieval

Coordinate agent workflows and retrieve relevant enterprise information through retrieval-augmented generation (RAG).

Guardrails

Apply safety controls around model inputs, outputs and agent behavior.

Business rules

Use deterministic business rules to define which decisions and actions an agent can take.

Tool & backend actions

Connect agents to business services through defined tool and backend interfaces.

Evaluation

Assess response quality and task outcomes with model-assisted evaluation.

Observability

Trace agent workflows and model calls, and monitor production behavior.

“A production LLM agent is 20% model and 80% engineering.”
Project542 IVR · Phase 2

Our production tariff agent understands customer needs, recommends a plan and handles the flow from approval to activation.

LinkedIn post ↗Posted ·

The leadership behind the work

Explore the career experiences behind these responsibilities in my desk notebook (in Turkish).

Let’s talk enterprise AI.

Open to conversations about AI leadership.

AI vendors, enterprise transformation and conversations about taking GenAI into production.

Istanbul, Türkiye · Dubai, Europe & remote EMEA